Just a brief post today, but one that links beautifully to my previous two posts regarding food waste and kitchen thrift.In response to these, a friend shared an amazing, inspiring video.The 300 million tonnes of food we waste annually seems almost criminal when so many people are starving to death. In part this has come about due to certain foods not meeting the exacting aesthetic standards that the modern consumer now expects. Supermarkets won’t buy ‘ugly’ fruit and vegetables, for risk of not being able to sell them …Until now.Click the image to see how a French supermarket chain won hearts and minds and reduced food waste significantly:
I have posted the video link on Woolworths’ Facebook page, suggesting it would be wonderful if they pioneered such a program in Australia.
Would you buy inglorious fruits and veggies? I would.